Lá Vai Lisboa Editor
BRANDING
"Lá Vai Lisboa" is a book publishing company that seeks to connect the elegance of the past with contemporary culture.
The balance between the past and the present is an essential part of the brand. Therefore, by paying attention to the roots of the realist era and contemporary simplicity, we arrived at this logo.
We attempted to make all elements transport us simultaneously to the industrial era (the excitement, hustle, and newness) and to our present days (the energy, assertiveness, and simplicity).
Work done in collaboration with Portuguese designer Rita Carvalho Portuguese designer and illustrator Tiago Oliveira