Sanches e Mendes | Senior Residential
BRANDING
In various cultures, the TREE represents life and its different stages. Its branches reach towards the sky to receive light, while its roots anchor in the earth to absorb the necessary nutrients for growth and to maintain stability during storms.
Using this symbolism for human life, we perceive that humans also undergo an ascent, evolving throughout their lives and becoming capable of overcoming all adversities (symbolized by the intertwined branches of the tree) and moving forward toward the light, towards a successful life.
The Tree of Life is also associated with longevity and health.
Therefore, the Tree was chosen to symbolize the longevity and wisdom of the target audience of the institution, as well as to compose, together with the letters "M" and "S," the visual identity of the brand.
